Expert Africa - 2018 Pledge: Showcasing sustainable practices in the safari industry.
For our 2017 pledge we had hoped to partner with, or set up, a grassroots project in Africa. However, as the majority of the suppliers we work with already carry out many worthwhile sustainability projects, we found it challenging to pick just one.
As such, for our 2018 pledge, we aim to get a better understanding of the sustainable practices and initiatives that our suppliers have in place. Working in collaboration with Professor Xavier Font and around 180 undergraduates from the University of Surrey’s School of Hospitality and Tourism Management, we will research the sustainability practices of a range of the camps and lodges we offer, across a dozen countries in Africa.
Students are contacting suppliers with the aim to produce a concise case study on an initial 200 properties and their sustainability initiatives over the course of the next year. We have found that our travellers are increasingly more concerned with responsible travel and are looking to book with suppliers leading the field in this respect. We will therefore use the results to add a sustainability section on each lodge on our website highlighting the valuable work they carry out. This will help our travellers make a more informed decision, as well as encouraging an increased focus on sustainable tourism.
We are excited to be supporting these students in their tourism and hospitality management degrees and hope that the opportunity to work with real-world examples will be a valuable addition to the knowledge gained throughout their course.