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AITO Project PROTECT
AITO and its 100+ members are committed to encouraging a sustainable approach to travel and this has always been part of the Association’s DNA. Project PROTECT is AITO’s current instrument for improving and supporting sustainable tourism practices amongst its members.
What is AITO PROTECT?
Together with Xavier Font from the University of Surrey, other leading academics, industry gurus and members, AITO devised a programme to encourage and measure its operators’ dedication to a tourism that protects and looks after the destinations they work in. Project PROTECT is AITO’s pledge to protecting tourism destinations around the world. The PROTECT stands for People, Resources, Outreach, Tourism, Environment, Conservation and Tomorrow.
How does it work?
AITO PROTECT began in 2017. The Association invited all of its members to participate in making an annual pledge to sustainable tourism. The pledge is a customised project which benefits their tourism destinations.
The University of Surrey set up an online training platform consisting of videos, guidance and quizzes for all of the AITO members who have registered. It takes trainees through seven steps including picking a sustainable tourism project to implement in one or more destinations, writing a pledge about what they hope to achieve, implementing and communicating about the project and finally writing a testimonial telling readers about the impact their project has had.
At the end of each project year, AITO recognise the pledges created and impact made with a special awards ceremony. The ceremony will look not at the best pledge or the one that has made the most impact but will showcase a number of examples and allow members who have participated to share their stories with others.
For more information on PROTECT, please contact email@example.com.
Discover Member Pledges
Fundraising from our clients to pay hardship money to our trek crews following cancellation of Spring, Summer and Autumn 2020 seasons due to Covid 19 pandemic (2020)
by The Mountain Company
Rewilding 12 acres of grassland at Naturetrek HQ
Making every ETG trip a force for good through carbon capture (2020)
by Experience Travel Group
Travelife Partner status
by Inside Travel Group
Wild Frontiers - Project Protect 2019 Testimonial
by Wild Frontiers
Mountain Kingdoms Helps You Do Your Bit to Reduce Plastic Waste
by Mountain Kingdoms
Travelling with Purpose
by Tucan Travel
Pintando El Cambio project
by Journey Latin America
Supporting the start of sustainable businesses around the world (2019)