Promoting the Protection and Preservation of Natural Landscapes in the UK - Our 2019 AITO Protect Pledge
In 2019 Absolute Escapes pledged to become a more environmentally conscientious tour operator.
We introduced a comprehensive Sustainability Policy with 18 objectives. It has been well received by the team, with every member of staff pledging to engage with the policy to the fullest extent. New team members are educated on our policy as part of their induction programme, and the entire team has been involved in 12 monthly litter-picking sessions in the green-spaces of Edinburgh as part of this. The policy has set us apart from our competitors as we now have comprehensive sustainability credentials and a proven record of our dedication to the environment.
We also promoted sustainable tourism to our clients. Our marketing team created a fantastic marketing chapter on Sustainable & Responsible Tourism which reached just under 2500 people on Facebook. This includes blog posts on how to travel more sustainably, spotlights on other companies whose sustainability credentials inspire us, and sustainability tips.
Furthermore, we continued our support of the John Muir Trust, whose values lie very closely with ours. At the start of this year, 15 team members braved rain and snow on two volunteer days to assist in the rewilding of the John Muir Trust estate in Glenlude in the Scottish Borders.
Last but not least, our intrepid team took part in Rough Runner, a 10 kilometre assault course, raising £550 for Venture Scotland (www.venturescotland.co.uk), a local charity who help disadvantaged young people in Scotland with their personal development by teaching them outdoor skills. We feel this is particularly relevant to our company as we have all experienced the restorative and empowering effects of nature.
Implementing our pledge has been incredibly rewarding. It has brought the team closer together, we have received a lot of positive feedback from clients and it has created a greater awareness of sustainable tourism in our office as well as amongst our suppliers and clients. We’re incredibly proud of the work our team has done and we look forward to further progression in the coming year.
For more information on our pledge please contact Pippa Robson.