To help combat litter and promote the reduction of single-use plastics in Morocco and further afield
In 2019 KE Adventure Travel Project Protect was to reduce litter and single-use plastics in Morocco.
To date, we have completed one section of the 2019 project. We bought 300 KE branded Water-to-Go bottles and started to distribute them overseas. 75 of these went to overseas leaders, including Morocco and Nepal (approximately 20% of our clients travel to these destinations) in November 2019. A further 75 bottles will be sent to more overseas leaders before April 2020. Our agents and leaders are supportive of the project, and it has been well received.
Our clients are getting on board with buying a Water-to-Go bottle, which in turn donates a filter to the leaders. To the end of December we had sold 16 KE branded bottles and therefore generated 16 Water-to-Go filters for the leader’s bottles. The bottles offer is written into the KE booking confirmations, which means with peak booking season in Jan-Mar we hope to see an increase in sales. The marketing team are continuing to push the bottles sales, and we will investigate different methods of marketing the bottles.
We also pledged to arrange two clean up treks in the Sahara in 2019. Due to limited resources we have been unable to complete these in 2020. In January 2020 we will start advertising the clean up trip, with a view to have the trip sold by the end of March. The provisional date is October 2020.
We may not have been able to achieve all we wanted to in 2019 but one positive effect of the implementation of the project in 2019 has been a greater focus on Sustainable and Responsible Travel within the company. We have seen many changes, big and small throughout the office team, overseas agents and activities.