AITO: The Association of Independent Tour Operators

Benefits of AITO Membership

Why Join AITO?

We exist to...

Help members punch above their weight.

We do this by...

Connecting members to the experience and expertise of AITO head office, other specialist tour operator members, specialist travel agents, travel journalists and tourist boards.

We do it with...

Friendship and integrity. We offer boundless support with everything from day-to-day challenges to unforeseen crises.

We do it for...

Specialist travel companies.

Key Membership Benefits

AITO membership will help you build your business fast by providing the following:

  • Fellowship: A group of like-minded entrepreneurs with similar philosophies and problems.
  • Recognition: AITO members are the UK's top specialist tour operators.
  • Acknowledged Excellence: The Quality Charter of Business Practice and Sustainable Tourism Guidelines insist on high standards in all aspects of tour operating.
  • Financial Reliability Status: Membership entails stringent financial criteria. AITO membership provides quality assurance for your customers.
  • Exclusive Networking Opportunities: Regular business-to-business contact at general meetings, the annual AITO Overseas Conference and via online forums.
  • Sustainable Tourism: A proactive voice in the debate around sustainable tourism.
  • Lobbying: Strength by association on key issues relevant to independent tour operators.
  • Debate: The association is a forum for the interchange of views and ideas.
  • Marketing & Promotion: Including cost-effective joint marketing initiatives and website presence on, allowing you to drive leads directly to your website.
  • Public Relations: Access to travel media through excellent press room, media liaison and events.
  • Trade Distribution: Links to the UK's best independent retail agents through AITO Specialist Travel Agents.
  • Knowledge & Support: Regular newsletters, members intranet, affiliated legal advise service, training courses and more.
  • Affiliate Links: Access to a range of specially tailored trade services and tourist offices from around the world.
  • Customer Facing Services: Legal and dispute services.
  • Social Events: Our members are welcoming and friendly people!

  • Get in Touch

    If you're curious to find out more about AITO membership, please get in touch by filling in our contact form, emailing Emma Taylor or calling AITO HQ on 020 8744 9280.