AITO: The Association of Independent Tour Operators

About AITO

AITO has over 40 years’ experience in upholding travel industry standards at the highest level. Its members are unique, specialist UK travel companies, who provide an unrivalled range of holidays to every corner of the world. Click here to read more about AITO.

AITO reviews

AITO monitors the quality of our members and their holidays. This website features over 12,000 impartial reviews from verified customers of AITO companies.
Click here so you can judge for yourself.

Why you’re better off booking with an AITO member

AITO checks that our members are professionals, so you don’t have to
All holidays sold by AITO members have full financial protection
AITO members promote an ethical and sustainable approach to travel

All AITO members sign up to our Quality Charter, ensuring the highest standards
AITO is the best place to find authentic and original holidays from quality companies

About AITO

AITO reviews

AITO monitors the quality of our members and their holidays. This website features over 12,000 impartial reviews from verified customers of AITO companies.
Click here so you can judge for yourself.

Featured Holidays

A rustic Italian Honeymoon for old romantics

Your honeymoon with a difference starts here

Why you’re better off booking with an AITO member

Featured Holidays

A rustic Italian Honeymoon for old romantics

Discover Estonia, Latvia and Lithuania on this group tour.

Expert-led archaeological & cultural tour in England

A Mauritius island holiday that will appease everyone

A wine tasting holiday that caters to the whole family!

Experience pure luxury without breaking the bank

Discover the Historic North of Ethiopia

Join this Gastronomic Gulet Cruise in Turkey!

New 2019 date added for Silk Road to Samarkand tour

The Passion Play combined with Austria's Lakes & Mountains

A wildlife adventure, a true treat for nature lovers

Holiday like royalty at the LUX Belle Mare in Mauritius

A 12 day journey to Bulgaria's churches and monasteries

Trekking the 'Inca Trail' of the Middle East - KE Adventure

Travel with AITO's Tour Operator of the Year

A Gastronomic tour of Sicily. Discover its fabulous cuisine.

Our most popular, great value African safari

Explore Georgia and Armenia on our Caucasus Discovery Tour

Special Offers

SAVE up to £1,773 per person

The Pamir Highway - Small Group Tour

Sail a 3 mast schooner around Svalbard

Trek Vesuvius, Pompei & the Amalfi Coast with KE Adventure

Spring Holiday £200 off per person for couples in April /May

£150 discount per person off our Colombia 2019 departures

Save £300 on all 2019 departures

Upto 15% discount on 2019 departures, 10% on 2020 departures

Expert-led gulet cruise in Croatia

Exploring Sicily

Expert-led archaeological & cultural tour of the Peloponnese

Holiday Reviews

Free your mind

Accessible India: Where there’s magic around every corner and nothing is too much trouble

What is Overlanding?

Where's Zugspitze?

Discover India's Forgotten Corner

If you haven't heard of São Tomé and Príncipe, it's about time.