AITO: The Association of Independent Tour Operators

About AITO

AITO has over 40 years’ experience in upholding travel industry standards at the highest level. Its members are unique, specialist UK travel companies, who provide an unrivalled range of holidays to every corner of the world. Click here to read more about AITO.

AITO reviews

AITO monitors the quality of our members and their holidays. This website features over 12,000 impartial reviews from verified customers of AITO companies.
Click here so you can judge for yourself.

Why you’re better off booking with an AITO member

AITO checks that our members are professionals, so you don’t have to
All holidays sold by AITO members have full financial protection
AITO members promote an ethical and sustainable approach to travel

All AITO members sign up to our Quality Charter, ensuring the highest standards
AITO is the best place to find authentic and original holidays from quality companies

About AITO

AITO reviews

AITO monitors the quality of our members and their holidays. This website features over 12,000 impartial reviews from verified customers of AITO companies.
Click here so you can judge for yourself.

Featured Holidays

A 12 day journey to Bulgaria's churches and monasteries

Enquire about this pilgrimage to Bulgaria now

Why you’re better off booking with an AITO member

Featured Holidays

A 12 day journey to Bulgaria's churches and monasteries

Holiday like royalty at the LUX Belle Mare in Mauritius

Expert-led archaeological & cultural tour in England

Join this Gastronomic Gulet Cruise in Turkey!

Our most popular, great value African safari

New 2019 date added for Silk Road to Samarkand tour

Travel with AITO's Tour Operator of the Year

A wildlife adventure, a true treat for nature lovers

The Passion Play combined with Austria's Lakes & Mountains

Trekking the 'Inca Trail' of the Middle East - KE Adventure

Experience pure luxury without breaking the bank

A rustic Italian Honeymoon for old romantics

Discover Estonia, Latvia and Lithuania on this group tour.

A Gastronomic tour of Sicily. Discover its fabulous cuisine.

Explore Georgia and Armenia on our Caucasus Discovery Tour

Discover the Historic North of Ethiopia

A wine tasting holiday that caters to the whole family!

A Mauritius island holiday that will appease everyone

Special Offers

The Pamir Highway - Small Group Tour

£150 discount per person off our Colombia 2019 departures

Sail a 3 mast schooner around Svalbard

Save £300 on all 2019 departures

SAVE up to £1,773 per person

Trek Vesuvius, Pompei & the Amalfi Coast with KE Adventure

Spring Holiday £200 off per person for couples in April /May

Expert-led gulet cruise in Croatia

Expert-led archaeological & cultural tour of the Peloponnese

Exploring Sicily

Upto 15% discount on 2019 departures, 10% on 2020 departures

Holiday Reviews

Free your mind

Accessible India: Where there’s magic around every corner and nothing is too much trouble

What is Overlanding?

Where's Zugspitze?

Discover India's Forgotten Corner

If you haven't heard of São Tomé and Príncipe, it's about time.