AITO: The Association of Independent Tour Operators

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About AITO

AITO has over 40 years’ experience in upholding travel industry standards at the highest level. Its members are unique, specialist UK travel companies, who provide an unrivalled range of holidays to every corner of the world. Click here to read more about AITO.

AITO reviews

AITO monitors the quality of our members and their holidays. This website features over 12,000 impartial reviews from verified customers of AITO companies.
Click here so you can judge for yourself.

Why you’re better off booking with an AITO member

AITO checks that our members are professionals, so you don’t have to
All holidays sold by AITO members have full financial protection
AITO members promote an ethical and sustainable approach to travel

All AITO members sign up to our Quality Charter, ensuring the highest standards
AITO is the best place to find authentic and original holidays from quality companies

About AITO

AITO has over 40 years’ experience in upholding travel industry standards at the highest level. Its members are unique, specialist UK travel companies, who provide an unrivalled range of holidays to every corner of the world. Click here to read more about AITO.

AITO reviews

AITO monitors the quality of our members and their holidays. This website features over 12,000 impartial reviews from verified customers of AITO companies.
Click here so you can judge for yourself.

Featured Holidays

Safari, Sand and Spice

Our most popular, great value African safari

An unmissable Tanzania safari and Zanzibar beach holiday

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Exploring Wessex

Expert-led archaeological & cultural tour in England

Archaeological tour of England. Discover Stonehenge and much more

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On the Tapas Trail - Family Acti

On the Tapas Trail with KE Adventure Travel

Active Family adventure on Spain's northern coast

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Christmas in St Petersburg

SUGAR PLUM FAIRIES

Join CICERONI to celebrate this Christmas

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Family Beach, Fun & Sun

A Mauritius island holiday that will appease everyone

Experience Mauritius island fun for the whole family!

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Luxury Mauritius Holiday

Holiday like royalty at the LUX Belle Mare in Mauritius

Experience 5-star Luxury with Fleewinter exclusive offers

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A Gastronomic Tour of Sicily

A Gastronomic tour of Sicily. Discover its fabulous cuisine.

Join this fabulous expert-led culinary & cultural tour of Sicily.

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Georgia and Armenia

Explore Georgia and Armenia on our Caucasus Discovery Tour

Get in touch and find out more about the Caucasus Discovery Tour

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One Week Mount Toubkal Trek

Trek in Morocco's Atlas Mountains

Enjoy Marrakesh and off-the-beaten-track walking

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The Heart of the Silk Road

Discover the Silk Road with Undiscovered Destinations

Find out more about Uzbekistan, Turkmenistan & Tajikistan

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Exploring Rome

Travel with AITO's Tour Operator of the Year

Join this expert-led tour of Rome

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Honeymoon

A rustic Italian Honeymoon for old romantics

Your honeymoon with a difference starts here

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Ethiopia - Historic Ethiopia

Discover the Historic North of Ethiopia

Click for 14 day Northern Ethiopia Tour Information

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A Gastronomic Gulet Cruise

Join this Gastronomic Gulet Cruise in Turkey!

Explore Turkey's turquoise coast & discover its fantastic cuisine

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Family-Friendly Wine Tour

A wine tasting holiday that caters to the whole family!

A Fleewinter family special

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Boutique Bliss Honeymoon

Experience pure luxury without breaking the bank

Learn more about your romantic Mauritius Honeymoon today

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Trails of the Amalfi Coast

Trek Vesuvius, Pompei & the Amalfi Coast with KE Adventure

Visit Amalfi, Ravello, Sorrento and hike the Monte Lattari trail

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Rainforest and Galapagos

A wildlife adventure, a true treat for nature lovers

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Special Offers

Tajikistan and Kyrgyzstan

The Pamir Highway - Small Group Tour

£100 per person discount off 6 July Pamir Highway Group Tour

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Inylchek Glacier to Khan Tengri

Save £300 on all 2019 departures

Find out more about Inylchek Glacier to Khan Tengri

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The Druk Path Trek

Bhutan's highlights, festivals & mini trek with KE Adventure

KFree equipment hire and special festival departures

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Choquequirao to Machu Picchu

Choquequirao to Machu Picchu - Trek - Peru

Perfect for Solo travel - with KE Adventure Travel

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Holidays to Western Crete

Spring Holiday £200 off per person for couples in April /May

£200 off per person staying at Villa Diktamo this Spring

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Antarctic In Depth

Unforgettable 14 day cruise to Antarctica - KE Adventure

Antarctic Peninsula, South Shetland Islands & Drake Passage

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Greenland: Sailing Scoresby Sund

SAVE up to £1,773 per person

https://www.discover-the-world.com/special-offers/arctic-2019-spe

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Late Availability Offers

Exploring the Peloponnese

Expert-led archaeological & cultural tour of the Peloponnese

Peloponnese tour Greece

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Sri Lanka Family Island Explorer

Sri Lanka Family Island Explorer

As featured in The Times - 10 great family adventures

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From Šibenik to Zadar

Expert-led gulet cruise in Croatia

Join this tour with award-winning Peter Sommer Travels

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High Tatras Trekking - The Carpa

High Tatras Trekking. The Carpathian Mountains KE Adventur

Hut to hut walking in the borders of Poland and Slovakia

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Exploring Sicily

Exploring Sicily

A spectacular expert-led tour of the legendary island of Sicily

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Holiday Reviews

Martin Randall Travel by Nees, 19 Apr 2019

Traveller rating:

This was my second trip with Martin Randall and cannot rate them too highly, they think of everything to make it a wonderful ... read more

Tailor-made Holidays in Japan by EmmaL1991, 23 Apr 2019

Traveller rating:

We had a wonderful time touring cities of Japan. We went to Tokyo, Hakone, Kyoto, Miyajima and Osaka and had an excellent ... read more

Tailor-made Holidays in Japan by ejc1905, 23 Apr 2019

Traveller rating:

An amazing way to experience Japan Make cities, islands and genie locations are all included and provided a huge variety ... read more

AITO Blog

Free your mind

Inntravel’s Steve Jack explains how a walking holiday can be good for body, mind, and soul.

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Accessible India: Where there’s magic around every corner and nothing is too much trouble

Lynne Kirby of Enable Holidays shares her experiences of exploring the Golden Triangle of India.

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What is Overlanding?

You might've heard of the term 'overlanding' on the television, in an article, or popping up on Facebook...

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Where's Zugspitze?

A lesser-known mountain adventure is the subject of RWH Travel's latest blog post as they take us on a journey ...

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Discover India's Forgotten Corner

Rajasthan and Kerala tend to monopolise the attention of most first-time travellers to India – and with good ...

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If you haven't heard of São Tomé and Príncipe, it's about time.

The team at Archipelago Choice take you through the deep, rich culture of São Tomé and Príncipe. Just off ...

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