AITO: The Association of Independent Tour Operators

Why you’re better off booking with an AITO member

  • AITO checks that our members are professionals, so you don’t have to
  • All holidays sold by AITO members have full financial protection
  • AITO members promote an ethical and sustainable approach to travel
  • All AITO members sign up to our Quality Charter, ensuring the highest standards
  • AITO is the best place to find authentic and original holidays from quality companies

Featured Holidays

Exploring Wessex
Expert-led archaeological & cultural tour in England

Archaeological tour of England. Discover Stonehenge and much more

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A Gastronomic Gulet Cruise
Join this Gastronomic Gulet Cruise in Turkey!

Explore Turkey's turquoise coast & discover its fantastic cuisine

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Luxury Mauritius Holiday
Holiday like royalty at the LUX Belle Mare in Mauritius

Experience 5-star Luxury with Fleewinter exclusive offers

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Georgia and Armenia
Explore Georgia and Armenia on our Caucasus Discovery Tour

Get in touch and find out more about the Caucasus Discovery Tour

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Christmas in St Petersburg

Join CICERONI to celebrate this Christmas

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A rustic Italian Honeymoon for old romantics

Your honeymoon with a difference starts here

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One Week Mount Toubkal Trek
Trek in Morocco's Atlas Mountains

Enjoy Marrakesh and off-the-beaten-track walking

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Safari, Sand and Spice
Our most popular, great value African safari

An unmissable Tanzania safari and Zanzibar beach holiday

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Value Cuba: Cuba at a glace.
Great Value Holiday to Cuba

Value Cuba to Havana, Trinidad, Vinales and Jibacoa beach resort

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On the Tapas Trail - Family Acti
On the Tapas Trail with KE Adventure Travel

Active Family adventure on Spain's northern coast

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Boutique Bliss Honeymoon
Experience pure luxury without breaking the bank

Learn more about your romantic Mauritius Honeymoon today

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The Heart of the Silk Road
Discover the Silk Road with Undiscovered Destinations

Find out more about Uzbekistan, Turkmenistan & Tajikistan

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A Gastronomic Tour of Sicily
A Gastronomic tour of Sicily. Discover its fabulous cuisine.

Join this fabulous expert-led culinary & cultural tour of Sicily.

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Family Beach, Fun & Sun
A Mauritius island holiday that will appease everyone

Experience Mauritius island fun for the whole family!

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Special Offers

Holidays to Western Crete
Spring Holiday £200 off per person for couples in April /May

£200 off per person staying at Villa Diktamo this Spring

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The Druk Path Trek
Bhutan's highlights, festivals & mini trek with KE Adventure

KFree equipment hire and special festival departures

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Tajikistan and Kyrgyzstan
The Pamir Highway - Small Group Tour

£100 per person discount off 6 July Pamir Highway Group Tour

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Greenland: Sailing Scoresby Sund
SAVE up to £1,773 per person

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Choquequirao to Machu Picchu
Choquequirao to Machu Picchu - Trek - Peru

Perfect for Solo travel - with KE Adventure Travel

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Late Availability Offers
High Tatras Trekking - The Carpa
High Tatras Trekking. The Carpathian Mountains KE Adventur

Hut to hut walking in the borders of Poland and Slovakia

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Family Adventures in the Algarve
Featured in The Times and The Telegraph

Last minute offer! Save £200pp in Portugal this July

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From Šibenik to Zadar
Expert-led gulet cruise in Croatia

Join this tour with award-winning Peter Sommer Travels

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Holiday Reviews

Absolute Escapes by MHZ, 21 May 2019
Traveller rating:

Absolute Escapes worked with us while we were first looking into this holiday and tailored our accommodations and itinerary ... read more

Planos Holidays by Paxos Addict, 23 May 2019
Traveller rating:

Takes care of its customers at all times. read more

AC2 Andalucia Guadalquivir tour by Scruffy, 23 May 2019
Traveller rating:

The tour worked liked clockwork, with a few minor adjustment regarding directions to a few hotels and parking modifications. read more

Free your mind

Inntravel’s Steve Jack explains how a walking holiday can be good for body, mind, and soul.

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Accessible India: Where there’s magic around every corner and nothing is too much trouble

Lynne Kirby of Enable Holidays shares her experiences of exploring the Golden Triangle of India.

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What is Overlanding?

You might've heard of the term 'overlanding' on the television, in an article, or popping up on Facebook...

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Where's Zugspitze?

A lesser-known mountain adventure is the subject of RWH Travel's latest blog post as they take us on a journey ...

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Discover India's Forgotten Corner

Rajasthan and Kerala tend to monopolise the attention of most first-time travellers to India – and with good ...

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If you haven't heard of São Tomé and Príncipe, it's about time.

The team at Archipelago Choice take you through the deep, rich culture of São Tomé and Príncipe. Just off ...

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