AITO: The Association of Independent Tour Operators

Why Book With an AITO Member?

  • AITO ensures that all specialist members are professional, so you don't have to do the research.
  • All package holidays sold by AITO members have financial protection, allowing you to travel with full confidence.
  • AITO members promote an ethical and sustainable approach to travel, to help maintain their travel destinations.
  • All AITO members sign up to our Quality Charter, ensuring high standards of practice.

Featured Holidays

Exploring Macedonia
Discover the wonders of ancient Macedonia in Greece

Join this expert-led archaeological & cultural tour of Macedonia

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Ngala Lodge
Luxury Boutique Ngala Lodge with renowned restaurant

Once you've stayed at Ngala, you wont settle for anything else

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Hilton Cabo Verde Sal Resort
A beautifully designed hotel on the Island of Sal

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A Gastronomic Tour of Sicily
A Gastronomic tour of Sicily. Discover its fabulous cuisine.

Join this fabulous expert-led culinary & cultural tour of Sicily.

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Exploring Crete
Exploring Crete

A spectacular expert-led tour of the legendary island of Crete

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A Gastronomic Gulet Cruise
Join this Gastronomic Gulet Cruise in Turkey!

Explore Turkey's turquoise coast & discover its fantastic cuisine

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Sri Lankan Family Adventure
Sri Lankan Family Adventure

Bespoke Immersive holidays in Sri Lanka from ETG

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Essential Bhutan
Essential Bhutan Experience

Bespoke Immersives holidays in Bhutan with ETG

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Rudyard Kipling's India
Explore Rudyard Kipling's India

Bespoke Immersive holidays in India with ETG

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Mandina Lodges
Barefoot Luxury - River Lodges in Gambia

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Late Availability Offers
Cruising to the Cyclades
Expert-led gulet cruise in the Greek Islands

Join this trip with award-winning Peter Sommer Travels

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Cruising the Dodecanese
Last cabins available on Greek Islands gulet cruise

Join this expert-led trip with AITO's Tour Operator of the Year

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Cruising to Ephesus
Gulet Cruising to Ephesus - Almost Full

An expert-led archaeological and historical adventure in Turkey

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Holiday Reviews

Wilderness Scotland by Adja, 13 Jul 2024
Traveller rating:

Tour was self guided, but contact and booking contact was Emily schaschke and despite my contacting her prior to the hike ... read more

Wilderness Scotland by Ravi, 18 Jul 2024
Traveller rating:

Scottish Wilderness is a quality operator. This is my second trip with them and they have exceeded expectations on both ... read more

Wilderness Scotland by Prepare for awesome, 19 Jul 2024
Traveller rating:

Wilderness Scotland read more

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Where's Zugspitze?

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Discover India's Forgotten Corner

Rajasthan and Kerala tend to monopolise the attention of most first-time travellers to India – and with good ...

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If You Haven’t Heard of São Tomé and Príncipe, It’s About Time

The team at Archipelago Choice take you through the deep, rich culture of São Tomé and Príncipe. Just off ...

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Tips for Your First Trip to Vietnam

Are you thinking of going to Vietnam? If so, here are a few top tips, and FAQ's, answered. How do I get a ...

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5 Reasons To Ski in Scandinavia

If you’re still unsure of the recent hype, the team at Scandinavian Travel would like to share their top ...

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