AITO - The Specialist Travel Association

About AITO

AITO has over 40 years’ experience in upholding travel industry standards at the highest level. Its members are unique, specialist UK travel companies, who provide an unrivalled range of holidays to every corner of the world. Click here to read more about AITO.

AITO reviews

AITO monitors the quality of our members and their holidays. This website features over 12,000 impartial reviews from verified customers of AITO companies.
Click here so you can judge for yourself.

Why Book With an AITO Member?

AITO ensures that all specialist members are professional, so you don't have to do the research.
All package holidays sold by AITO members have financial protection, allowing you to travel with full confidence.
AITO members promote an ethical and sustainable approach to travel, to help maintain their travel destinations.
All AITO members sign up to our Quality Charter, ensuring high standards of practice.

AITO is the best place to find authentic, original holidays from quality specialist travel companies.
View the 2026 AITO Guide to Specialist Travel
Find Your Local AITO Specialist Travel Agent
Become a Member - Join the Association

About AITO

AITO reviews

AITO monitors the quality of our members and their holidays. This website features over 12,000 impartial reviews from verified customers of AITO companies.
Click here so you can judge for yourself.

Featured Holidays

A beautifully designed hotel on the Island of Sal

https://www.capeverde.co.uk/hilton-cabo-verde-sal-resort?bt=packa

Why Book With an AITO Member?

Featured Holidays

A beautifully designed hotel on the Island of Sal

River landscapes of the Cévennes

Discover the wonders of ancient Macedonia in Greece

Discover Montenegro aboard a traditional wooden gulet

Providing a quiet haven in the lively town of Candolim, Goa

Essential Bhutan Experience

All inclusive 4 Grade wintersun

Join this Gastronomic Gulet Cruise in Turkey!

From the vale to the peak in God's Own County.

Explore Rudyard Kipling's India

Self-guided walking in a literary landscape

Fantastic budget Goa hotel great for long stays

A Gastronomic tour of Sicily. Discover its fabulous cuisine.

An expert-led cultural tour along the Carian Trail

Small Boutique Adult only Hotel wintersun

Ultimate luxury in Goa great for couples

No1 selling golf package in France

An expert-led cultural tour along the Lycian Way

Barefoot Luxury - River Lodges in Gambia

Sri Lankan Family Adventure

Luxury Boutique Ngala Lodge with renowned restaurant

An immaculately kept, family-run hotel -customer favourite

5 star Luxury retreat South Goa

From mountain villages to the sparkling Mediterranean.

A small, simple, family-run hotel that offers a great base

Gulet cruise in Croatia with AITO Tour Operator of the Year

Hidden haven within bustling North Goa

Exploring Crete

Small hotel great for nature lovers and birdwatchers

Special Offers

Winter Getaway Costa del Sol

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Discover the Dodecanese islands aboard an elegant gulet

Winter getaway Cyprus

Last cabins available on Greek Islands gulet cruise

Expert-led gulet cruise in Croatia

Gulet Cruising to Ephesus - Almost Full

Discover Istanbul with a leading archaeology Professor

Exploring Sicily

A fabulous cultural adventure aboard a gorgeous gulet

Holiday Reviews

The Difference Between Tour Operators & Travel Agents

Where's Zugspitze?

Discover India's Forgotten Corner

If You Haven’t Heard of São Tomé and Príncipe, It’s About Time

Tips for Your First Trip to Vietnam

5 Reasons To Ski in Scandinavia