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AITO Project PROTECT
AITO and its 100+ members are committed to encouraging a sustainable approach to travel and this has always been part of the Association’s DNA. For a number of years, AITO ran Project PROTECT as an instrument for improving and supporting sustainable tourism practices amongst its members.
What was AITO PROTECT?
The programme was originally developed together with Xavier Font from the University of Surrey, other leading academics, industry gurus and members. It was devised to encourage and measure its operators' dedication to a tourism that protects and looks after the destinations they work in. Project PROTECT is AITO’s pledge to protecting tourism destinations around the world. The PROTECT stands for People, Resources, Outreach, Tourism, Environment, Conservation and Tomorrow.
How does it work?
Although the AITO PROTECT is no longer being formally run in conjunction with the University of Surrey, the Association continues to invite all of its members to participate in making an annual pledge to sustainable tourism. The pledge is a customised project which benefits their tourism destinations.
There are a number of steps to go through including picking a sustainable tourism project to implement in one or more destinations, writing a pledge about what they hope to achieve, implementing and communicating about the project and finally writing a testimonial telling readers about the impact their project has had.
At the end of each project year, AITO recognise the pledges created and impact made with a special awards ceremony. The ceremony will look not at the best pledge or the one that has made the most impact but will showcase a number of examples and allow members who have participated to share their stories with others.
For more information on PROTECT, please contact firstname.lastname@example.org.
Discover Member Pledges
Complete the requirements to achieve a Travelife Partnership at the end of 2019.
by Audley Travel
TRAVEL + PROTECT
by Tribes Travel
Carbon offset through donation to Practical Action
by Llama Travel
PT Ski is continuing to reduce their single use plastic consumption in Klosters
by PT Ski Limited
by Wilderness Scotland
Supporting Working Women in India’s Pink City
by Wild Frontiers
Increase support for charitable projects in Asia
by Bamboo Travel
Engaging with local businesses
by Kirker Holidays
Promoting the Protection and Preservation of Natural Landscapes in the UK - Our 2019 AITO Protect Pledge
by Absolute Escapes