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AITO Project PROTECT
![AITO Project Protect](/images/shared/project-protect-logo.png?2019052201)
AITO and its 100+ members are committed to encouraging a sustainable approach to travel and this has always been part of the Association’s DNA. For a number of years, AITO ran Project PROTECT as an instrument for improving and supporting sustainable tourism practices amongst its members.
What was AITO PROTECT?
The programme was originally developed together with Xavier Font from the University of Surrey, other leading academics, industry gurus and members. It was devised to encourage and measure its operators' dedication to a tourism that protects and looks after the destinations they work in. Project PROTECT is AITO’s pledge to protecting tourism destinations around the world. The PROTECT stands for People, Resources, Outreach, Tourism, Environment, Conservation and Tomorrow.
How does it work?
Although the AITO PROTECT is no longer being formally run in conjunction with the University of Surrey, the Association continues to invite all of its members to participate in making an annual pledge to sustainable tourism. The pledge is a customised project which benefits their tourism destinations.
There are a number of steps to go through including picking a sustainable tourism project to implement in one or more destinations, writing a pledge about what they hope to achieve, implementing and communicating about the project and finally writing a testimonial telling readers about the impact their project has had.
At the end of each project year, AITO recognise the pledges created and impact made with a special awards ceremony. The ceremony will look not at the best pledge or the one that has made the most impact but will showcase a number of examples and allow members who have participated to share their stories with others.
For more information on PROTECT, please contact pam@aito.com.
Discover Member Pledges
![Protecting Ecuadorian Cloudforest with the World Land Trust and EcoMinga](/images/sustainable-tourism-projects/members/102.jpg)
Protecting Ecuadorian Cloudforest with the World Land Trust and EcoMinga
by Naturetrek
![Selling Buff scarves to raise money for our charitable/ guides hardship fund (2019)](/images/sustainable-tourism-projects/members/101.jpg)
Selling Buff scarves to raise money for our charitable/ guides hardship fund (2019)
by The Mountain Company
![Supporting Social Enterprise in Asia One Meal At A Time (2018)](/images/sustainable-tourism-projects/members/100.jpg)
Supporting Social Enterprise in Asia One Meal At A Time (2018)
by Experience Travel Group
![MOUNTAIN KINGDOMS HELPS YOU ‘DO YOUR BIT’ TO REDUCE PLASTIC WASTE](/images/sustainable-tourism-projects/members/97.jpg)
MOUNTAIN KINGDOMS HELPS YOU ‘DO YOUR BIT’ TO REDUCE PLASTIC WASTE
by Mountain Kingdoms
![Helping children in the UK and Croatia](/images/sustainable-tourism-projects/members/96.jpg)
Helping children in the UK and Croatia
by Prestige Travel
![CICERONI Travel and Villa Farnesina in Rome: a partnership of goodwill and gratitude](/images/sustainable-tourism-projects/members/95.jpg)
CICERONI Travel and Villa Farnesina in Rome: a partnership of goodwill and gratitude
by CICERONI Travel
![Rethink your drink](/images/sustainable-tourism-projects/members/94.jpg)
Rethink your drink
by Journey Latin America / Journeyscape
![Leading the fight against waste in Greece](/images/sustainable-tourism-projects/members/92.jpg)
Leading the fight against waste in Greece
by Sunvil
![](/images/shared/project-protect-placeholder.jpg)
Pointless Paper
by Distinctive World Travel