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AITO Project Protect
AITO and its 100+ members are committed to encouraging a sustainable approach to travel and this has always been part of the Association’s DNA. Project PROTECT is AITO’s current instrument for improving and supporting sustainable tourism practices amongst its members.
What is AITO PROTECT?
Together with Xavier Font from the University of Surrey, other leading academics, industry gurus and members, AITO has devised a five year programme to encourage and measure its operators’ dedication to a tourism that protects and looks after the destinations they work in. Project PROTECT is AITO’s pledge to protecting tourism destinations around the world. The PROTECT stands for People, Resources, Outreach, Tourism, Environment, Conservation and Tomorrow.
How does it work?
AITO PROTECT began in 2017. The Association invited all of its members to participate in making an annual pledge to sustainable tourism. The pledge is a customised project which benefits their tourism destinations.
The University of Surrey has set up an online training platform consisting of videos, guidance and quizzes for all of the AITO members who have registered. It takes trainees through seven steps including picking a sustainable tourism project to implement in one or more destinations, writing a pledge about what they hope to achieve, implementing and communicating about the project and finally writing a testimonial telling readers about the impact their project has had.
At the end of each project year AITO will recognise the pledges created and impact made with a special awards ceremony. The ceremony will look not at the best pledge or the one that has made the most impact but will showcase a number of examples and allow members who have participated to share their stories with others.
AITO has committed to AITO PROTECT for a minimum of 5 years with the University of Surrey. We believe that the destinations, the companies and the travelling public will all benefit from this great project!
Discover Member Pledges
Creating a “Wilderness Future Fund”
by Wilderness Scotland
Protecting Europe’s Butterflies
Funding places for four young people on conservation summer camps
by Martin Randall Travel
2017 Pledge - Expert Africa’s travellers helping the Big 5.
by Expert Africa
Supporting the Provision of Personal Care Kits to 100 Girls at Twabuka Community School, Zambia
by Bushbaby Travel
Teach the Children - Our AITO Project Protect Pledge
by Just Grenada
KE Adventure are raising £5,000 in 2017 to help rebuild Nepal
by KE Adventure Travel
Sharing the Adventure Travel Experience With Children From Zimbabwe
by Oasis Overland
Improving employment opportunities for women with Explore Leader training