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AITO Project PROTECT
AITO and its 100+ members are committed to encouraging a sustainable approach to travel and this has always been part of the Association’s DNA. For a number of years, AITO ran Project PROTECT as an instrument for improving and supporting sustainable tourism practices amongst its members.
What was AITO PROTECT?
The programme was originally developed together with Xavier Font from the University of Surrey, other leading academics, industry gurus and members. It was devised to encourage and measure its operators' dedication to a tourism that protects and looks after the destinations they work in. Project PROTECT is AITO’s pledge to protecting tourism destinations around the world. The PROTECT stands for People, Resources, Outreach, Tourism, Environment, Conservation and Tomorrow.
How does it work?
Although the AITO PROTECT is no longer being formally run in conjunction with the University of Surrey, the Association continues to invite all of its members to participate in making an annual pledge to sustainable tourism. The pledge is a customised project which benefits their tourism destinations.
There are a number of steps to go through including picking a sustainable tourism project to implement in one or more destinations, writing a pledge about what they hope to achieve, implementing and communicating about the project and finally writing a testimonial telling readers about the impact their project has had.
At the end of each project year, AITO recognise the pledges created and impact made with a special awards ceremony. The ceremony will look not at the best pledge or the one that has made the most impact but will showcase a number of examples and allow members who have participated to share their stories with others.
For more information on PROTECT, please contact email@example.com.
Discover Member Pledges
Supporting social enterprise and environmental conservation initiatives in Cambodia
by Pettitts Travel
To help combat litter and promote the reduction of single-use plastics in Morocco and further afield
by KE Adventure Travel
Transforming the lives of families living on the shores of Lake Atitlan, Guatemala through art.
by Journey Latin America
Protecting Scotland's marine life
by McKinlay Kidd
Leading by example to reduce plastics in our offices and destinations
by Inside Travel Group
Cyclone Kenneth Relief
by Africa Collection
Reducing single-use plastic bottles on our tours and festivals.
by Martin Randall Travel
Sustaining the Threatened Livelihoods of Sri Lanka's Chauffeur-Guides (2019)
by Experience Travel Group
WAKE (c)up and reduce single-use plastic
by Discover the World