Supporting Working Women in India’s Pink City
In 2019 Wild Frontiers pledges to support women from low-income households in Jaipur, India, through our new sustainable tourism project with the Pink City Rickshaw Company.
Helping the Pink City Rickshaw Company to empower women through employment, we aim to raise £4000 through the Wild Frontiers Foundation to build two new electric rickshaws and train four local women to be driver guides.
Wild Frontiers will continue to support the women and the project by booking our clients onto their tours with the Pink City Rickshaw Company when visiting Jaipur. The aim is not for the ladies to provide an in-depth tour full of historical facts, but instead to allow visitors to step behind the scenes of one of India’s most beautiful cities and soak up their surroundings away from the typical tourist crowds.
In what is traditionally a male dominated profession in India, the project not only offers the women the opportunity to learn new skills, including basic English, and gain regular employment, it builds confidence, self-esteem and self-worth in a safe and structured environment.
We believe this initiative is responsible and sustainable tourism at its best, breaking down barriers and offering our clients a truly unique travel experience, while supporting a local enterprise that offers disadvantaged women the chance to build a career and drastically improve the livelihoods of themselves and their families.
This will hopefully be the beginning of Wild Frontiers’ involvement in a larger initiative to empower women through tourism across other cities of India.
- Empowering women from low-income families in Jaipur, India
- Supporting local enterprise, the Pink City Rickshaw Company
- Building two new electric rickshaws
- Training four local ladies to become driver / guides