Wild Frontiers - Project Protect 2019 Testimonial
In 2019 Wild Frontiers pledged to empower working women from low-income families in Jaipur, India, through a partnership with local social enterprise, the Pink City Rickshaw Company.
Our aim was to raise £4000 to fund the build of two new electric rickshaws and train four ladies as driver/guides, offering them employment in a safe and structured environment in what is traditionally a male dominated industry in India. In the six short months from making the pledge, we raised above and beyond the funds required through our annual 'Evening of Adventure' fundraiser and set about putting the project into motion.
By February 2020 five ladies, one more than originally planned as a result of raising a further £600, were trained as driver/guides and ready to take tourists on these unique tours through the backstreets of Jaipur to offer an insight into everyday life in the city.
It was an exciting and proud moment when we were sent the photos of the ladies being put through their paces during their training sessions.
At the time of writing this we were waiting on parts from China to complete the build of the new electric rickshaws, delayed due to corona virus. However, the ladies have had the opportunity to drive other rickshaws in the fleet until the Wild Frontiers sponsored vehicles are complete.
A major part of this pledge was to ensure the sustainability of project and continue to support the ladies and the enterprise. Every Wild Frontiers group that has visited Jaipur since November 2019 have taken a ride with the ladies of the Pink City Rickshaw Company.
The feedback from our clients has been fantastic, with many saying the experience was a highlight of their trip, enjoying not only the opportunity to see a different side of Jaipur, but to meet the amazing women who can now see a brighter future for themselves and their families thanks to the project.
The project has also generated great enthusiasm among the Wild Frontiers staff, who feel this is responsible and sustainable tourism at its best, truly expressing our ethos as an adventure travel company.