Continuing to increase awareness and opportunities for females in Explore leader training
In 2018 Explore will be expanding upon its 2017 pledge. We feel we can achieve more and want to continue to drive opportunities for female tour leader employment in countries where this isn’t typical.
Drawing on our findings from last year, we want to raise awareness down the supply chain in regards to the lack of female tour leaders and also changing attitudes to females in tourism. We will increase promotion and awareness in materials to customers, local suppliers, local guides and tour leaders.
Our pledge will be going in both our main customer publications and we will also share it on our social media channels and website. In addition, over 600 plus leaders and 140 local suppliers will receive a bi-quarterly newsletter featuring our pledge. The message will also be communicated to Explore leaders, local guides and local suppliers through both in-house and overseas training.
Explore also pledges to train 16 new female leaders in Asia using the knowledge and understanding of the problems women face gained from our pledge in 2017. This year we have allowed more time for planning and sourcing trainee tour leaders, which was one of the challenges in 2017. We already have training planned in Uzbekistan, Kazakhstan, Turkmenistan, Kyrgyzstan, Armenia, Indonesia, Sri Lanka, Vietnam and Cambodia.
We want to lead the way in improving equality and challenging the norm respectfully. We believe education is key in making this happen.
- In Indonesia we have already doubled the number of female leaders we have for 2018.